Keberlangsungan Ojek Konvensional

Lindiawatie Lindiawatie, Abdul Ghafar

Abstract


Technological advances in the field of application-based ride service through smart mobile phones have caused rejection from conventional motorcycle ride service community. Based on the phenomenon, this research aims to find out the survival efforts from conventional motorcycle transportation service against app-based ride service through its management and services. The research method applied in this study was qualitative method using observation, structured interviews and documentation. The result of the study shows that conventional motorcycle tranportation is a non-professional service with minimal knowledge, making it unreliable. Thus, the effort taken to survive is in form of organization's management based on family values of harmony, solidarity and mutual cooperation. In fact, the conventional motorcycle transportation powerless action facing the competition with the app-based or online transportation service is not balanced. Aware of the situation, it is necessary for government to create policies and rules that guarantee the livelihood of its citizens and also for online motorcycle transportation companies’ stakeholders though the Corporate Social Responsibility (CSR) activities to embrace the conventional motorcycle transportation riders to be able to embody the values of social economic resilience in the community.


Keywords


management; service; conventional motor cycle; online motor cycle

Full Text:

PDF

References


Acciaioli, G. (2018). Marginality and The X Factor. In The Second International Conference on Social Sciences and Humanities (ICSSH). Jakarta: Lembaga Ilmu Pengetahuan Indonesia (LIPI).

Tjiptono, F. (2008). Service Managemen Mewujutkan layanan Prima. Yogyakarta: Andi.

Kotler, P., & Keller, K. L. (2006). Marketing Management (12th ed.). New Jersey: Prentice-Hall Inc.

Nassaji, H. (2015). Qualitative and Descriptive Reearch. Sagepub.Com, 9(2), 129–132.

Pontoh, R. I. (2018). Analisis Perilaku Ojek Konvensional terhadap Keberadaan Ojek Online di Bandar Lampung. Universitas Bandar Lampung.

Prasetya, D., Hendita, & Legowo, M. (2016). Rasionalitas Ojek Konvensional dalam Mempertahankan Eksistensi Di Tengah Adanya Gojek Di Kota Surabaya. Paaradigma, 4(3), 1–7.

Sihombing, U. P., Asfinawati, & Gatot. (2011). Pekerja Sektor Informal Berjuang Untuk Hidup. Jakarta: Lembaga Bantuan Hukum.

Soedjatmoko. (1990). Dampak Iptek Atas Sistem Sosial Budaya. Universitas Indonesia.

Somantri, G. R. (2005). Memahami Metode Kualitatif. Makara Sosial Humaniora, 9(5), 57–65.

Widok, A. (2009). Social Sustainability : Theories, Concepts, Practicability, 2009(2007), 43–51.




DOI: http://dx.doi.org/10.25292/j.mtl.v5i3.263

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK

(ONLINE eISSN 2442-3149 | PRINT pISSN 2355-472X)

 Creative Commons Licence
Jurnal Manajemen Transportasi & Logistik is licensed under a  Creative Commons Attribution-NonCommercial 4.0 International License.

View My Stats